3D rendering offers a significant leap in realism compared to its 2D counterpart. 2D rendering presents a flattened representation of a 3D structure, whereas 3D rendering unlocks the ability to visualize the structure in its entirety, capturing every detail, and creating an immersive physical object-like experience.
Nowadays, an increasing number of brands are making the transition from 2D renderings, and photography, to photorealistic 3D visuals. They realized that there are many benefits that overpower 2D visuals on their websites.
If you are considering the inevitable digital transition, this article will give you valuable insights that validate your decision. In this article, we will analyze 3 main benefits of 3D rendering compared to 2D rendering.
3D visuals excel over 2D visuals when it comes to customization. They provide unparalleled flexibility through 3D product configurators. Unlike 2D visuals, 3D rendering allows for intricate customization options, enabling the manipulation of every aspect of the product’s appearance. From its shape and size down to its texture and color.
Indeed, approximately 50% [1] of consumers say they would purchase from a brand again if the brand offered a personalized experience.
Personalization is not only a factor of customer satisfaction but also a factor of differentiation. Creating a customizable offer makes your brand stand out from the rest of the brands. As your offer will be unique to your own brand.
Contrary to 2D, 3D enables your consumers to personalize their products according to their liking. Our configurator enables your consumer to make endless combinations of the product they desire.
Furthermore, the customer can witness their product and the changes made to each separate customizable part in live action.
In addition, the inclusion of photorealistic and 360° views and features. It enhances the user experience, providing a sensation akin to physically interacting with the product. Why is that? The configurator enables customers to turn and view the product from each of its angles and in the greatest detail.
When it comes to visualizing your customers’ preferences and desires, 3D visuals stand out as the optimal choice. Therefore, if you are considering increasing your brand’s offers through customizable offers, 3D renderings are the way to go.
3D renderings offer a good range of benefits that contribute to enhancing your brand’s performance.
First, engaging photorealistic 3D visuals increase the average time spent on a website making consumers more likely to purchase as they grow to like the product. Furthermore, according to Forbes, 3D renderings increase a brand’s conversion rate by 40%.
Second, with 3D visuals, your returns are guaranteed to diminish. As surprising as it may sound, the number of returns is quite important in the luxury industry. Around 25% [2] of luxury online purchases are returned to their issuing brands today.
In most cases, returns are the consequence of non-compliance of the product with its picture. With 2D renderings, your brand will be more exposed to the possibility of returned articles due to the lack of precision of a 2D visual. However, with a photorealistic 3D visual, our clients have confirmed they experienced a 40% drop in returns.
Finally, having 3D visuals will allow your brand to save valuable time, money, and resources on costly photo shoots. Additionally, using 2D rendering techniques enables a limited number of packshots. With 3D rendering, once the product is digitized, your brand can generate any visual from any view you desire.
If your brand has a customization offer, the numerous visuals for one product would consume precious time and money to photograph. Thus, eventually, the costs of adopting 3D diminish to be more profitable than 2D visuals.
If you are looking to better your customization and brand experiences and increase your performance, then 3D rendering is a great alternative to 2D. Nonetheless, 2D visuals remain the best option in some cases such as in limited-edition product cases.
At SmartPixels, we guide you through your digital transition and provide your brand with photorealistic 3D visuals for all your touchpoints (website, social media, CRM campaigns…). We help you better your brand experience and increase your performance through technology.
Check out our innovative solutions on our website.
Sources:
[1] https://www.shopify.com/enterprise/personalization-trends#:~:text=In%20a%20recent%20study%2C%2049,experience%20by%20a%20retail%20brand.
[2] https://zigzag.global/the-luxury-retail-sector-trends-in-ecommerce-and-returns/
