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3D Visuals Revolutionize Remote Selling: Discover How

What is remote selling?

Ventes e-commerce pour le retail à l'échelle mondiale de 2016 à 2024
Global e-commerce retail sales from 2016 to 2024

Remote selling involves the act of purchasing a product without the physical presence of the seller or buyer. It can be done via telephone, catalog, or directly online. In this article, we will discuss remote selling on e-commerce websites.

Worldwide, e-commerce website sales are expected to reach a total of 6.767 trillion USD by 2024 [1]. Consequently, conducting transactions on virtual platforms has become crucial for brands to have a significant competitive advantage.

Remote selling indeed allows brands to exceed their traditional boundaries and reach a (potentially infinite) customer base on a global scale.

Remote selling is carried out by various actors in e-commerce, particularly by brands that have their own website. The main ways to benefit from it are as follows:

  • 1. Reach large groups of consumers that they wouldn’t reach otherwise.
  • 2. Establish a lasting relationship with customers, especially through repeat purchases.
  • 3. Reach new markets thanks to the possibilities of e-commerce

How has remote selling been carried out until now?

Example of an e-commerce site using traditional photography

Despite the advantages it presents, remote selling is also characterized by certain disadvantages. For example, on one hand, it is very complicated for brands to offer their consumers a photorealistic view of their products.

On the other hand, it is difficult to convince customers to complete a purchase without being able to interact with and preview the product they wanted to have. Remote selling was based rather on 2D photographs and product descriptions.

Particularly in the luxury world, the problem of not being able to have an overall view of a product in a photorealistic manner constituted a strong barrier to purchase. Many brands have realized that simply showing traditional photographs did not allow increasingly demanding consumers to live an interactive experience around a luxury product. Indeed, the purchase of these products constitutes an experience rather than a simple transaction.

Moreover, the luxury universe is characterized by the sale of many products created to measure. These products are specially manufactured according to the tastes of consumers.

The latter can choose the color, shape, and model. The result is a product that does not yet exist. With traditional photography, the only tool available to users to see what the product would look like in reality was their imagination.

How can the use of 3D visuals revolutionize the remote selling experience?

3D product configurator created by SmartPixels for Church’s

As we know, purchasing is a visual act. However, due to its lack of precision and interactivity, traditional photography has proven to be of little use in increasing consumer confidence during a transaction.

On the other hand, the solution could lie in digitizing collections to obtain 3D images of products. Indeed, 3D renderings are becoming one of the most appropriate solutions for the digital strategies of luxury brands.

SmartPixels’ 3D technology allows consumers to visualize a product in the smallest detail, examining it from different angles and with a high level of precision. Buyers can thus perfectly visualize the product they want in a photorealistic manner. Thanks to the power of 3D visuals, buyers will be able to customize their items, and see the changes in real-time.

Once your collection has been digitized in 3D, an online 3D product configurator can be set up on your e-commerce site. Thanks to this customization tool, your customers benefit from an engaging and interactive experience around your luxury products.

The ability to customize every detail, and to preview the product they are going to buy, increases consumer confidence in their purchase considerably. 

Why is product customization important?

Increase your remote sales through the use of photorealistic 3D visuals

Detail du rendu 3D ultra-réaliste par SmartPixels pour des chaussures Church's
Detail of ultra-realistic 3D rendering by SmartPixels for Church's shoes

3D technology has proven to be a very useful tool for creating a relationship between the brand and the customer. Indeed, thanks to 3D images, the sales process is considerably accelerated. Sellers finally have a powerful 3D visualization support allowing them to generate ultra-realistic images of each product in order to individualize the relationship with the customer.

Whether by email, WhatsApp or internal chat used by brands, sellers can have powerful tools at their disposal to sell to customers.

For example, usually, the visuals shown to customers are the same as those on the site, but thanks to photorealistic 3D models, they are not obliged to reuse the same images on their e-commerce sites. This allows for nurturing an individual conversation between luxury brands and their customers.

The digitization of your collection in 3D will greatly facilitate your online sales process. You will be able to reduce product returns, while increasing engagement rates and decreasing barriers to purchase.

Explore our 3D modeling solutions in more detail

*Sources:

[1] Statista

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