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Customize Your Iconic Bags with SmartPixels 3D Product Configurator

3D product configurator for an Akris handbag

Why Should You Embark on a Product Customization Experience?

Product customization has become a key feature in consumers’ decision-making process when choosing one brand over another. Indeed, it’s not just a trend: 52% of online shoppers have confirmed that their digital interactions with brands are increasingly personalized [1].
 
One of the reasons for this enthusiasm is related to the impact of product customization on consumer loyalty. If brands are able to provide their customers with personalized shopping experiences, they can become repeat buyers, going beyond a single transaction. As a result, customization allows for the development of a lasting loyalty relationship between brands and their target audience.
 
Today, offering a product customization experience on e-commerce sites represents one of the main areas of investment for retailers in the luxury industry. This has been accentuated by the global pandemic, which has propelled e-commerce as one of the main purchasing channels.
 
Fashion and luxury brands have therefore begun to explore the power of 3D e-commerce solutions. For example, product customization is made easier and more enjoyable with the integration of a 3D product configurator on the brand’s website.
 
SmartPixels is an expert in creating interactive 3D product configurators for e-commerce. Our clients have witnessed a 40% reduction in product returns by allowing customers to interact with their customized item and visualize it in real-time.
Learn more about SmartPixels' 3D configurator

How to Make Your Handbag Unique with a 3D Product Configurator

Possibilités de combinaison de produits pour un sac Chloé grâce à un configurateur de produits en 3D
Product combination possibilities for a Chloé bag using a 3D product configurator
Before the COVID-19 health crisis, the majority of luxury leather goods sales were made in physical stores. However, due to health measures, sales of luxury leather goods in 2020 exploded on e-commerce sites.
 
As e-commerce experiences multiply, leather goods brands are accelerating their digital transitions. To remain relevant to an increasingly younger target audience, luxury players are transposing the product customization experience online.
 
Luxury leather goods, especially handbags, are highly predisposed to being customized online. Take the example of a Chloé C-bag: it has the possibility to be available in a wide variety of colors and materials. However, with traditional photography and static images, it would be difficult to show every possible variation of the bag without producing them all. As a result, this would make it a complicated exercise for customers to envision and imagine what the product they really desire would look like.
 
Thanks to an e-commerce 3D product configurator, the product customization experience is at your fingertips. A customization platform with 3D visualization gives the ability to see numerous product combinations in real-time. Black ostrich leather, red crocodile, or blue snake? By implementing an online product configurator, users can customize the handbag of their dreams in just a few clicks.
 
Through this experience of online product customization, consumers have the ability to design their custom handbag during a fun, engaging, and interactive experience. Creating an emotional connection with the product, customers are more likely to proceed to purchase.

Extend the Product Customization Experience

1) Augmented reality experience created by SmartPixels

Expérience de réalité augmentée réalisée par smartpixels
Expérience de réalité augmentée réalisée par SmartPixels
When customers make online purchases, they want to be assured that the product they are buying, in this case the bag, matches what they have in mind. This is emphasized in the luxury world. Customers want to see the product in the smallest details and try it before proceeding with the purchase.
 
Thanks to 3D technology, brands can present photorealistic and interactive 3D visuals of their products. Customers can therefore see the product in context, zoom in on certain areas, and rotate it 360°. As a result, buyers are much more likely to make a purchase if they can clearly see the 3D item and interact with it.
 
Augmented reality can also help you build trust with your users. Indeed, this technology allows showing customers the products in their environment. This solution can extend that of your 3D configurator. Once the product is customized on the 3D configurator, customers can see it in augmented reality at home through their smartphone.
 
In the case of the Chloé handbag, customers will be able to have a first preview of the appearance of their customized handbag and how it will match their outfits. They will have a more precise idea of its size, shape, and appearance, and will have no surprises when receiving the product.
Learn more about SmartPixels' augmented reality solutions

2) Customizable NFTs for the Metaverse

Les NFTs skins virtuels pour les avatars dans le Métavers
NFTs have become particularly useful tools for luxury brands to strengthen their customer loyalty. Their market is booming: it is expected to reach a value of 122.43 billion dollars by 2028 [2].
 
Luxury players are riding the wave, creating multiple solutions to entertain their customers with these digital experiences. With SmartPixels’ 3D technology, you can leverage the power of product customization to exploit the richness of NFTs.
 
• Customized NFTs to enhance avatar accessories in the Metaverse: a 3D product configurator will allow your customer to visualize and customize the virtual asset in real-time. They can thus design the NFT entirely, including color, style, and material. Moreover, this limited edition virtual collectible can then be used to enrich their avatars’ wardrobe in the Metaverse.
 
SmartPixels is an expert in creating customization experiences online and in store. Contact our team to find out how to maximize the benefits of customization!
Contact the team!

*Sources:

[1]  The State of personalization 2021 

[2] https://www.miroir-mag.fr/crypto-avis/nft-la-bulle-est-elle-en-train-declater-reponse-avec-des-chiffres-choquants-al3/#:~:text=Les%20NFT%20sont%20devenus%20populaires,milliards%20de%20dollars%20en%202028.

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