Traditional Photography or 3D product visuals – which one to choose for your brand?
Visuel TAG Heuer par SmartPixels Being visual is key to convey information memorably and interactively. Visual assets represent one of the most crucial types of content for brands. Indeed, according to a HubSpot study, 32% of marketers mentioned that visual images are the most important form of content for their business. This is being […]
3D Renders: The new normal for e-commerce images
Chloé renders on model by SmartPixels Now is the time for brands to invest in 3D renders for eCommerce. The e-commerce industry is evolving at an extremely fast-pace: buyers are expecting a higher number of visual assets, and requesting more interactivity (zoom, 360° views, worn looks…). Traditional photography can’t scale with the growing demand of […]
E-commerce is boring as shelves
Chloé e-commerce website Why do most e-commerce websites display products in small thumbnail grids on a light background? When the first few e-commerce websites were deployed, it certainly had a magical dimension which made it extremely attractive and fun. However, today that novelty effect surely has worn off. E-commerce has become as boring as […]
Why being more personal matters? Four benefits of product customization
Product customization: why being more personal matters Table of Contents Consumers’ behavior has evolved over the years. In fact, modern-day shoppers are keen on looking for personalized products. To illustrate, approximately 50% of clients say they would become repeat buyers if they had a personalized shopping experience with a brand [1]. Younger generations are looking […]
How a product configurator can boost omnichannel
Boosting omnichannel with a product configurator Retail e-commerce sales worldwide from 2017 to 2025 “Omnichannel refers to selling through multiple channels, and increasingly a blend of digital and physical, whether by uniting a customer’s purchase history or fulfilling an order through more than one channel. [1]” As a consequence of the global pandemic, retailers […]
7 applications of mobile AR leveraged by luxury brands
How are luxury brands leveraging the power of Augmented Reality? Table of Contents In this article, we are going to explore how brands like Dior, Chanel, and Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile AR for fashion brands. First, let’s […]
A new era for luxury: 3 trends to look for
As expected, the unprecedented COVID-19 crisis hit the luxury and fashion industry quite hard. The Boston Consulting Group predicted that sales in these sectors will drop by 25% to 30% compared to 2019. The truth is this crisis will most likely have long term consequences changing the way consumers think, act, and behave. The whole […]
How to build a powerful shopping experience remotely?
How to build a powerful shopping experience remotely? Table of Contents Covid-19 has emphasized the need for salesclerks in store to keep in touch and communicate with shoppers remotely. No matter how hard it might be to visit stores with the current situation, luxury clients still expect the personal service associated with the industry when […]
How to attract, engage and retain new generations of consumers for luxury brands?
NikeiD experience by SmartPixels With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment. As Sarah Weise said, “Companies that don’t care to understand how future customers, think, find information, […]
How can 3D configurators help you make a difference
Concept configurator by smartPixels As the way we shop is changing, customer’s expectations are evolving. According to Statista, almost half of online purchases were made from mobile devices in 2019. Consumers are more and more demanding, free returns are becoming the new normal no matter the environmental consequences. However, numbers about the current situation are […]
5 rules for successful product customization
5 rules for successful product customization Table of Contents Unlocking sales potential: empowering brands with product personalization Brands like Nike, Carolina Herrera, and Gucci now let customers create customized products, giving them more control and choices. The impact is not negligible. A study conducted by Bain & Company underscores the significance of product customization, revealing […]
Top 6 product customization techniques
Stella McCartney experience by SmartPixels Are you looking for the best way to stand out? Customized products certainly aren’t new to the market, but they are definitely helping brands to differentiate themselves. Fashion companies like Dresshirt, The Mighty Company, or Mango allow customers to upload custom art or words to be printed on their […]
How can luxury brands leverage the use of 3D to create unique customer experiences?
How can luxury brands leverage 3D to create unique customer experiences ? Chloé store with retail experience by SmartPixels As we are all aware, the luxury industry is in complete transformation due to new customer expectations and the emergence of new technologies. It is no longer the product itself that matters, it is the surrounding […]
