Customize Your Iconic Bags with SmartPixels 3D Product Configurator

Before the COVID-19 health crisis, the majority of luxury leather goods sales were made in physical stores. However, due to health measures, sales of luxury leather goods in 2020 exploded on e-commerce sites.

 

As e-commerce experiences multiply, leather goods brands are accelerating their digital transitions. To remain relevant to an increasingly younger target audience, luxury players are transposing the product customization experience online.

 

Luxury leather goods, especially handbags, are highly predisposed to being customized online. Take the example of a Chloé C-bag: it has the possibility to be available in a wide variety of colors and materials. However, with traditional photography and static images, it would be difficult to show every possible variation of the bag without producing them all. As a result, this would make it a complicated exercise for customers to envision and imagine what the product they really desire would look like.

 

Thanks to an e-commerce 3D product configurator, the product customization experience is at your fingertips. A customization platform with 3D visualization gives the ability to see numerous product combinations in real-time. Black ostrich leather, red crocodile, or blue snake? By implementing an online product configurator, users can customize the handbag of their dreams in just a few clicks.

 

Through this experience of online product customization, consumers have the ability to design their custom handbag during a fun, engaging, and interactive experience. Creating an emotional connection with the product, customers are more likely to proceed to purchase.