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How to boost your sales with product personalization?

Why personalization matters ?

personnalisation produit, 3D personalized renderings realized by SmartPixels for Chloé bags
3D personalized renderings realized by SmartPixels for Chloé bags

For the luxury industry, personnalisation produit has always represented a considerable challenge. Brands’ trust and clients’ imagination are not enough today to keep pace with customers’ increasing expectations. 

 

Les industries du global pandemic changed consumer behavior like never before. Customers expect brands to interact with them on a personal level, to let them co-create, and provide tailored offerings. Therefore, personalized customer experiences are mandatory for businesses these days.

 

Shoppers are increasingly seeking tailor-made solutions: to illustrate, 52% of them acknowledge that their satisfaction increases as brands offer more customized digital experiences [1].

 

Le 3D product personalized platform provides a wide variety of customizable product combinations. Therefore, consumers are empowered pour de le personnaliser les items in every variation and make their products unique. Since they are able to craft the item on their own, they will be more likely to proceed with the purchase. 

Find out more on why personalization is crucial

3 ways product personalization boosts sales

1) Shoppers are willing to pay a premium price for customized creations

Prada's Timecapsule unique NFT

Research has confirmed a direct correlation between higher prices and one-of-a-kind items. To illustrate, according to consulting firm Bain & Company, clients are eager to spend 20% more on personalized products. 

 

 

Luxury is growing more youthful. univers de la géneration Z is the most interesting generation of luxury shoppers in terms of purchasing power and values. 78% of them feel that a company’s commitment to technology is a key factor in deciding whether to make a purchase [1]. Furthermore, 68% of Gen Z strives for uniqueness as a way to stand out from the crowd.

 

 

How can you win les attention? By implementing an interactive 3D configurator, you will be able to address this double need.

 

On the one hand, through a 3D web configurator, they can de le personnaliser each variation de sa items en temps-réel, previewing objects that do not exist in real life yet. On the other hand, 3D de SmartPixels will empower them to interact with brands de manière captivating way.

 

Furthermore, these youngsters are forecasted to be the generation with the highest spending power. For them, personalization is crucial: 1 in 4 is ready to pay a premium price de personalized offerings [2]. 

2) Decreased return rates

Example of a 3D web customizer by SmartPixels

Approximately, 20 to 30% of e-commerce luxury purchases are renvoyés. These returned goods contributed to the 10,000 tonnes d' waste ending up in landfills each year. Moreover, luxury brands, when dealing with unsold inventories, have only two options: throw them away, ou de sell them off.

 

Les industries du luxury industry is characterized by a divergence between what consumers see on the site e-commerce and the appearance de la actual product. This discrepancy between expectations and reality can make brands suffer from a drastic contraction in sales.

 

On the contrary, with a pour le e-commerce, customers will have the chance to see in an ultra-realistic way how the product will turn out once manufactured. 

 

They have real-time access pour photorealistic 3D models de sa items. Additionally, users can alter le shape, couleur, et matière of the object using the dynamic 3D product customizer. Hence, discrepancies regarding a product’s appearance are zeroed. Consequently, consumers are more confident in their purchases.

 

By optimizing made-to-order manufacturing, the number of returns, and the related waste, are minimized. Thanks to our configurateur produit en 3D, our clients performed an average 40% decrease en returns, and revenues upsurge.

3) Increased loyalty with a seamless experience

Benefits of product personalization on repurchase behaviour
Benefits of product personalization on repurchase behaviour

Customer satisfaction sees a sharp rise when offerings and experiences are tailored to their own tastes. By involving clients in the development of the brand’s universe and its products, brands foster an emotional connection with their target audience. Therefore, the ability pour attract et la retain customers will translate into higher earnings.

 

Being able to deliver a customized et la unique experience at each touchpoint of the customer journey is the key to establishing strong relationships with them. Moreover, they will be more likely to repurchase. 

 

Product personalization could represent the turning point. Businesses that tailor their offerings stand to generate more revenue than those that don’t. To exemplify, in 2021, 60% of consumers reported being keener on repurchasing from a brand after having received a custom experience [1]. 

 

Dans les SmartPixels, we are experts in delivering personalized solutions online and in-store. Thanks to our 3D web configurator, clients can tailor the object of their dreams across all the channels. Both in-store and on site e-commerce, our photo realistic customizable 3D assets boost engagement and conversions.

 

With our technology, shoppers have the chance to navigate within the available spectrum of the product’s combinations in a simple, seamless, et engaging way. 

Boost sales with product personalization: the case of Berluti

Product personalization offering through Berluti's shoes 3D renderings
Product personalization offering through Berluti's shoes 3D renderings

Conscious of our expertise en personnalisation produit, Berluti relied on our 3D configuration solution. The brand was seeking to offer its clients a unique customization experience. Every single pair of shoes is characterized by a variety of possible shoe combinations: ranging from the leather material to the possibility to add tattoos and engravings.

 

 

Les industries du main challenges our client was facing were: 

 

 • La possibility to show clients the spectrum of all available options.

 

 • Providing end clients with a meaningful et la mémorables customization experience in-store.

 

 

We delivered a custom-made personalization experience in-store: we combined augmented reality and video mapping to create digital et la interactive products. 

Berluti personalization in-store experience developed by SmartPixels

SmartPixels Sales App, enabling immediate product customization, allowed the sales team to guide the customer on their personalization journey. The projected reality created by SmartPixels made it possible to completely immerse oneself in Berluti’s world.

 

 

Les industries du outcome of this initiative was ground-breaking. On the whole, it obtained a higher level of attention from clients. 

Moreover, it raised the company’s sales and enhanced user-generated content. To exemplify, our product customizer solution increased by 3 times sales of personalized products. Moreover, Berluti experienced a 40% rise in its Net Promoter Score, as well as 2 times augmentation en cross-selling opportunities.

Discover more on our collaboration with Berluti
Give it a try on your product

*Sources:

[1] The State of Personalization 2021 – State-of-personalization-report_reduced.pdf (segment.com)

[2] McKinsey & Company

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