How to attract, engage and retain new generations of consumers for luxury brands?
NikeiD experience by SmartPixels With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment. As Sarah Weise said, “Companies that don’t care to understand how future customers, think, find information, […]
5 rules for successful product customization
5 rules for successful product customization Table of Contents Unlocking sales potential: empowering brands with product personalization Brands like Nike, Carolina Herrera, and Gucci now let customers create customized products, giving them more control and choices. The impact is not negligible. A study conducted by Bain & Company underscores the significance of product customization, revealing […]
Top 6 product customization techniques
Stella McCartney experience by SmartPixels Are you looking for the best way to stand out? Customized products certainly aren’t new to the market, but they are definitely helping brands to differentiate themselves. Fashion companies like Dresshirt, The Mighty Company, or Mango allow customers to upload custom art or words to be printed on their […]
