Benefits of virtual photography in the shoe industry
Benefits of virtual photography in the shoe industry What is virtual photography? 3D rendering’s detail on a Berluti shoe realized by SmartPixels Virtual photography (or 3D product imaging) is the process of creating images that represent real-world items, but that is created using technology that combines static graphics and 3D models. The result is a […]
Why is visual commerce the new frontier of e-commerce?
Why is visual commerce the new frontier of e-commerce ? 3D web configurator realized by SmartPixels for Camille Fournet What is the definition of visual commerce? Visual commerce is a widespread strategy where brands exploit the power of visual content, 3D renderings, and augmented reality to catch, interact and reassure prospective customers. Thanks to the […]
3 ways beauty brands are using Augmented Reality
3 ways beauty brands are using Augmented Reality Augmented Reality 3D visualization Augmented Reality (AR) technology allows users to superimpose virtual content (e.g. images, sounds, text) over a real-world environment. It exploits 3D, computer-generated visuals, and “brings to life“, items that are not physically present in the user’s environment. Augmented Reality has been demonstrated […]
How do our customers exploit our 3D visuals?
How do our customers exploit our 3D visuals? Why should you start using 3D renderings ? 3D prototyping phase of a 3D rendering creation Having high-quality visuals has become fundamental for e-commerce. Shoppers’ expectations are rising at a considerable pace. To illustrate, customers buying online prefer to have at least eight different visuals on each […]
NFTs and luxury: which strategy to adopt?
NFTs & luxury : which strategy to adopt ? Dolce & Gabbana Metaverse Fashion Week SmartPixels had the opportunity to interview Nathalie Lemonnier, founder of Lemon Think. Lemon Think is a consulting agency that supports luxury brands within their digital strategies and client relationships. Nathalie Lemonnier provided us with an overview of how luxury and […]
How to boost your sales with product personalization?
How to boost your sales with product personalization? Why personalization matters ? 3D personalized renderings realized by SmartPixels for Chloé bags For the luxury industry, product personalization has always represented a considerable challenge. Brands’ trust and clients’ imagination are not enough today to keep pace with customers’ increasing expectations. The global pandemic changed consumer behavior like […]
Why should you use 3D renderings on your product page?
Why should you use 3D renderings on your product page? What is a 3D rendering? 3D rendering of a Chloé bag with an highlight on the 3D modelling phase The process of converting information from a 3D model into a 2D image is known as 3D rendering. 3D product renderings are subjected to a wide […]
Leather goods: 5 3D product configurators to boost sales
Leather goods: 5 3D product configurators to boost sales The rise of 3D product configurators Luxury leather goods revenues The luxury industry has just recently started to bounce back from the severe hits provided by the COVID-19 pandemic. To exemplify, luxury leather goods revenues dropped by 16.37% between 2019 and 2020 [1]. On the other […]
A Metaverse journey with Regina, Senior Digital Strategist at McCann Paris
A Metaverse journey with Regina, Senior Digital Strategist at McCann Paris Gucci’s Metaverse universe : THE VAULT The Metaverse and NFTs market has seen major eruptions since the fourth quarter of 2020. These topics were widely searched on Google during the peak of the COVID-19 pandemic. “Last year, after we have been confined, the […]
gITF vs FBX : which one to opt for ?
glTF vs FBX: which one to opt for? Table of Contents You could have wondered several times which was the best file format for the 3D visuals on your platforms: glTF or FBX? This question might arise spontaneously within the topic of renderings 3D. For this reason, in this article, SmartPixels aims to provide you […]
Why it is worth investing in shoe virtual try-on?
Why is it worth investing in shoe virtual try-on? Frequent AR consumers based on age range Augmented Reality : a rising trend The e-commerce market is predicted to increase by roughly $11 trillion between 2021 and 2025 [1]. As businesses moved online during the COVID-19 epidemic, the global digitalization trend increased at a breakneck […]
NFTs and Metaverse : at the heart of luxury 3.0
NFTs and Metaverse as the backbones of luxury 3.0 Viva Technology fair Paris 2022 From June 14th to 17th, SmartPixels had the opportunity to take part in VivaTech, one of the most exciting start-ups and innovation fairs in Europe. We had the chance to be part of the event where “business meets innovation” with Microsoft […]
Why you should invest in product configurator for watches ?
Why should watchmakers invest in product configurators? TAG HEUER 3D rendering by SmartPIxels Luxury consumers have a strong appetite for one-of-a-kind items. Therefore, when purchasing a timepiece, they pay close attention to every single detail. Adding an engraving, ornamenting a dial, or attaching a gemstone can contribute to the overall visual effect. In this article, we […]
