Becoming more sustainable with a product configurator
How to become more sustainable with a product configurator Table of Contents [1] Projected carbon dioxide emissions of the apparel industry worldwide from 2019 to 2030 According to McKinsey & Company, the fashion industry is responsible for 4% of total greenhouse gas emissions [2]. However, there is a solution to reduce the industry’s impact […]
Augmented Reality : 3 reasons for investing
Why brands should invest in Augmented Reality Table of Contents Augmented Reality (AR), which must not be misunderstood with Virtual Reality (VR), anchors virtual elements in the real world. It employs 3D technology, uses computer-generated images, and creates objects not palpable in the user’s environment. This technology is slowly but surely revolutionizing the world of […]
Augmented Reality: the new frontier of e-commerce
Augmented Reality : the new frontier for e-commerce Hogan NFTs by Exclusible Last week, SmartPixels had the opportunity to participate in the Netcomm Forum in Milan, a leading event in the field of digital retail, e-commerce, and multichannel technologies. One thing stood out during the fair: the role of product personalization and augmented reality are […]
5 Lessons Learned from Brands Successfully Using NFTS
5 Lessons Learned from Brands Successfully Using NFTS SUPERGUCCI x SUPERPLASTIC collaboration resulted in SUPERGUCCI NFTs Blockchain technology has been advancing very fast in the recent past. The market has moved from fungible to non-fungible tokens to create value for their brands. This cryptographic asset based on blockchain technology comes with unique identification codes and […]
How 3D product configurators can help your brand?
What are 3D product configurators, and how can they help your brand? Camille Fournet – Watch Straps 3D Product Configurator More and more brands are calling on companies capable of digitizing their collections in three dimensions. More real than life, these shoes or handbags become the stars of their websites. At the forefront of this […]
NFTs are the Keys for Brands to Enter the Metaverse
NFTs are the Keys for Brands to Enter the Metaverse: Here’s Why Louis Vuitton launched its own NFT-studded video game, LOUIS THE GAME. If the current digital art frenzy has revealed anything, it’s the wealth of new possibilities with NFTs. Fashion is one of the earliest sectors to recognize the economic potential of NFTs […]
Traditional Photography or 3D product visuals – which one to choose for your brand?
Visuel TAG Heuer par SmartPixels Being visual is key to convey information memorably and interactively. Visual assets represent one of the most crucial types of content for brands. Indeed, according to a HubSpot study, 32% of marketers mentioned that visual images are the most important form of content for their business. This is being […]
3D Renders: The new normal for e-commerce images
Chloé renders on model by SmartPixels Now is the time for brands to invest in 3D renders for eCommerce. The e-commerce industry is evolving at an extremely fast-pace: buyers are expecting a higher number of visual assets, and requesting more interactivity (zoom, 360° views, worn looks…). Traditional photography can’t scale with the growing demand of […]
E-commerce is boring as shelves
Chloé e-commerce website Why do most e-commerce websites display products in small thumbnail grids on a light background? When the first few e-commerce websites were deployed, it certainly had a magical dimension which made it extremely attractive and fun. However, today that novelty effect surely has worn off. E-commerce has become as boring as […]
Why being more personal matters? Four benefits of product customization
Product customization: why being more personal matters Table of Contents Consumers’ behavior has evolved over the years. In fact, modern-day shoppers are keen on looking for personalized products. To illustrate, approximately 50% of clients say they would become repeat buyers if they had a personalized shopping experience with a brand [1]. Younger generations are looking […]
How a product configurator can boost omnichannel
Boosting omnichannel with a product configurator Retail e-commerce sales worldwide from 2017 to 2025 “Omnichannel refers to selling through multiple channels, and increasingly a blend of digital and physical, whether by uniting a customer’s purchase history or fulfilling an order through more than one channel. [1]” As a consequence of the global pandemic, retailers […]
7 applications of mobile AR leveraged by luxury brands
How are luxury brands leveraging the power of Augmented Reality? Table of Contents In this article, we are going to explore how brands like Dior, Chanel, and Gucci use mobile augmented reality to build immersive and unforgettable experiences for their consumers. We have identified 7 key applications of mobile AR for fashion brands. First, let’s […]
A new era for luxury: 3 trends to look for
As expected, the unprecedented COVID-19 crisis hit the luxury and fashion industry quite hard. The Boston Consulting Group predicted that sales in these sectors will drop by 25% to 30% compared to 2019. The truth is this crisis will most likely have long term consequences changing the way consumers think, act, and behave. The whole […]
